Social Media Management 

The aim of this subject is to assist students to develop the skills to plan, design and execute a social media strategy and management project. Using social media management practices relevant to the successful implementation of a project, this unit aims to enhance the students' capability in applying research, strategy, data analytics and reflection to the process of producing innovative social media projects.

This unit aims to equip students with the fundamental tools for the management, analysis, development and implementation of marketing strategies through the examination of the scope and role of marketing from a marketing management perspective. Specifically, the unit examines the role and influence of marketing in the context of modern business; explains the key concepts, models and theories upon which the practice of marketing is based; applies key concepts, models and theories in the development of marketing planning; and critically assesses the various marketing challenges firms face in a competitive market place.

This unit provides students with understanding of a range of communication strategies and their applications in a business environment. The unit will enhance students’ competencies in the principles and techniques for managing large and multidisciplinary communications projects. Students will be equipped to apply communications management research and skills to business projects, as well as identify and respond to potential business and communications issues.

This unit examines the communication practices within groups and communities that exist predominantly on social media platforms. They will critically analyse network and community formation on social media and how these work on an individual, collective level and within broader media ecologies. Students will present research and analysis about the cultural, political and technological aspects of online social lives and their connection with mediated and lived experiences.